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Tim Hortons gets a new ‘superfan’ to promote it latest menu innovation | Strategy Online

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in June
By Christopher Lombardo

Tim Hortons has enlisted Canadian actress – and Tims superfan – Maitreyi Ramakrishnan to launch its Dream Cookies. In the hero spot, Ramakrishnan, who is best known for her leading role in the Netflix series Never Have I Ever, brings the new baked treats and iced coffees to a suburban backyard barbecue.

http://strategyonline.ca/2023/06/23/tim-hortons-gets-a-new-superfan-to-promote-it-latest-menu-innovation/
 

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